Part growth partner, part fractional CMO — owning the numbers most marketers skip: CAC, LTV, retention, payback.
"What started with a negative ROAS on Meta turned into a remarkable turnaround — up to 112% MoM growth in just four months. Mintu takes full ownership, thinks like a founder, and stays relentlessly on point across Meta, Google, Amazon and now quick commerce."
"If you want a marketing brain who's data-driven, dependable and genuinely invested in your brand's success, Mintu should be your default choice."
I help your customers buy faster, buy more, and come back more often.
Most playbooks have quietly normalised losing money on every new customer. I build the opposite — where every order is CM3 positive (profitable after product, fulfilment and ad spend), so scaling compounds margin instead of burning it.
Six traps I see across D2C P&Ls — and how I fix each.
The same operating system on every brand I take on — finding product-market fit, or scaling well past it.
Contribution margin down to CM3, blended CAC and payback drive the calls — not vanity ROAS on a dashboard.
Pricing, offers, landing pages, checkout and retention get fixed before we pour more budget into the top.
We size acquisition to real LTV and payback, so the brand stays CM3 positive as it scales — profitable, not just loud.
I sit in the room owning the number, the way an in-house CMO would — not handing over a report and walking away.
Five D2C brands, one common thread — I owned the entire growth engine, acquisition to contribution margin.
Figures are monthly revenue run-rate. Multiples derived from start vs. end monthly revenue.
Real recommendations from the founders I've worked with.
Mintu stepped in to understand our brand, our concerns, and what we truly needed. His clarity and confidence made a big difference in building trust — and since partnering with him, we've seen steady, healthy growth from a team that genuinely cares about the brand's long-term success.
From helping us move through the PMF stage across D2C, marketplaces and now quick commerce, Mintu has been deeply involved in our growth. What I value most is the ownership — solving problems before they become issues, pushing for growth when things get tough, and celebrating wins like his own.
What stands out is how deeply Mintu understands not just the brand but the nuances of a bootstrapped business. He approaches every campaign with an efficiency and responsiveness I haven't experienced with anyone else — combining strategic insight with reliable execution to be a true partner in growth.
The level of detail and understanding Mintu brings to scaling e-commerce brands is unmatched. In a saturated space dominated by louder brands with massive ad budgets, standing out takes more than running ads — it takes smart, data-driven marketing, and that's exactly what Mintu delivered.
Working with Mintu felt like an extension of our own team. What stood out was the ownership and accountability — proactive, solution-oriented, always aligned with our goals. They understood the nuances of our brand and collaborated with the intensity of an in-house unit.
I partner with a few D2C brands at a time — as a fractional CMO, or the person a founder calls when the numbers stop adding up. Either way, I get you out of Ads Manager and back into the seat that matters: strategist and growth advisor.
I get pricing, contribution margin, CAC payback and retention right so brands turn CM3 positive — profitable on every order. I've taken brands from 0 to 1 and well beyond by treating growth as a business problem, not a media-buying one.
I take on a small number of D2C brands at a time. If you're scaling and want a partner who thinks past the ad account, send me a line.