01
Every ‘profitable’ month is really just a guess.
A real unit-economics model — contribution margin, true CAC, break-even ROAS — so every decision runs on facts, not dashboard ROAS.
Fractional CMO · D2C Growth Partner
Grow your brand where it actually counts — your P&L.
Part growth partner, part fractional CMO — owning the numbers most marketers skip: CAC, LTV, retention, payback.
7
Brands taken from
0 → ₹1 Cr/mo
0 → ₹1 Cr/mo
51
D2C founder
recommendations
recommendations
23
D2C brands
advised
advised
3×
Channels under
one P&L
one P&L
Brands & founders I've worked alongside
Founder spotlight
From negative ROAS to 112% MoM growth in 4 months.
"What started with a negative ROAS on Meta turned into a remarkable turnaround — up to 112% MoM growth in just four months. Mintu takes full ownership, thinks like a founder, and stays relentlessly on point across Meta, Google, Amazon and now quick commerce."
"If you want a marketing brain who's data-driven, dependable and genuinely invested in your brand's success, Mintu should be your default choice."
Founder · Bubble Me
I help your customers buy faster, buy more, and come back more often.
Accelerate the path to CM3-positive growth.
Most playbooks have quietly normalised losing money on every new customer. I build the opposite — where every order is CM3 positive (profitable after product, fulfilment and ad spend), so scaling compounds margin instead of burning it.
The hard truths
Where most D2C brands quietly bleed.
Six traps I see across D2C P&Ls — and how I fix each.
02
One CPM spike from the whole P&L breaking.
A diversified mix of organic, retention and new channels, so paid becomes one lever instead of the entire engine.
03
The ads stopped working, and nobody knows why.
A structured creative testing engine across hooks, angles and formats, so winners scale and CAC keeps falling.
04
Sold out on the winners, buried in the losers.
Inventory aligned to the demand plan, so spend never scales into an out-of-stock bestseller.
05
The founder’s buried in Ads Manager, not strategy.
The growth function fully off your plate, so the founder gets back to steering the brand.
06
No brand, no pricing power, just endless discounts.
Brand and pricing power built alongside performance, so growth gets cheaper and margins improve over time.
Recognise a few of these?
Most brands I meet have at least three. I fix all six.
Let's fix them →How I work
Growth starts in the P&L — not the ad account.
The same operating system on every brand I take on — finding product-market fit, or scaling well past it.
Numbers first
Decisions live in the P&L
Contribution margin down to CM3, blended CAC and payback drive the calls — not vanity ROAS on a dashboard.
Full funnel
Past the ad, into the funnel
Pricing, offers, landing pages, checkout and retention get fixed before we pour more budget into the top.
Profitable scale
Spend against real worth
We size acquisition to real LTV and payback, so the brand stays CM3 positive as it scales — profitable, not just loud.
Ownership
Accountable for the outcome
I sit in the room owning the number, the way an in-house CMO would — not handing over a report and walking away.
Track record
Brands I've owned the number on.
Five D2C brands, one common thread — I owned the entire growth engine, acquisition to contribution margin.
Bubble Me
55×
Revenue, in 16 months
₹2L → ₹1.1 Cr / mo
- Owned every aspect of marketing
- Rebuilt the creative testing engine
- Fixed CAC-to-LTV before scaling spend
Guttify
₹50L/mo
From zero, in 12 months
₹0 → ₹50L / mo
- Owned every aspect of marketing
- Launched the whole growth motion from scratch
- Acquisition + retention built to compound from day one
Auli Lifestyle
18.6×
Revenue, over 24 months
₹5L → ₹93L / mo
- Owned every aspect of marketing
- Ran it as a full P&L, top to bottom
- Serious retention & repeat engine underneath
Hesthetic
₹87L/mo
From zero, in 10 months
₹0 → ₹87L / mo
- Owned every aspect of marketing
- Disciplined creative & channel rollout
- Scaled fast without burning margin
The Space Lines
6.6×
Revenue, in 8 months
₹12L → ₹79L / mo
- Owned every aspect of marketing
- Unlocked a profitable new acquisition channel
- Tightened the funnel for faster payback
Figures are monthly revenue run-rate. Multiples derived from start vs. end monthly revenue.
In their words
Don't just take my word for it.
Real recommendations from the founders I've worked with.
He took the time to truly understand our brand.
Mintu stepped in to understand our brand, our concerns, and what we truly needed. His clarity and confidence made a big difference in building trust — and since partnering with him, we've seen steady, healthy growth from a team that genuinely cares about the brand's long-term success.
Ownership and accountability, at every stage.
From helping us move through the PMF stage across D2C, marketplaces and now quick commerce, Mintu has been deeply involved in our growth. What I value most is the ownership — solving problems before they become issues, pushing for growth when things get tough, and celebrating wins like his own.
He gets the nuances of a bootstrapped business.
What stands out is how deeply Mintu understands not just the brand but the nuances of a bootstrapped business. He approaches every campaign with an efficiency and responsiveness I haven't experienced with anyone else — combining strategic insight with reliable execution to be a true partner in growth.
Smart, data-driven marketing that stands out.
The level of detail and understanding Mintu brings to scaling e-commerce brands is unmatched. In a saturated space dominated by louder brands with massive ad budgets, standing out takes more than running ads — it takes smart, data-driven marketing, and that's exactly what Mintu delivered.
It felt like an extension of our own team.
Working with Mintu felt like an extension of our own team. What stood out was the ownership and accountability — proactive, solution-oriented, always aligned with our goals. They understood the nuances of our brand and collaborated with the intensity of an in-house unit.
+46 more
founder recommendations on LinkedIn.
Read all 51 →
Founder speaks
I think like a founder, not a marketer.
I partner with a few D2C brands at a time — as a fractional CMO, or the person a founder calls when the numbers stop adding up. Either way, I get you out of Ads Manager and back into the seat that matters: strategist and growth advisor.
I get pricing, contribution margin, CAC payback and retention right so brands turn CM3 positive — profitable on every order. I've taken brands from 0 to 1 and well beyond by treating growth as a business problem, not a media-buying one.
Honest fit
Are we the right fit?
We'll work well together if
- You're doing real revenue and ready to scale.
- You have a six-figure monthly marketing budget.
- You want a partner who reads the whole P&L.
- You care about profitable, CM3-positive growth.
- You'll give growth a real seat at the table.
We're probably not a fit if
- You just want ads run and a weekly report.
- Success means ROAS on a dashboard, nothing more.
- You expect overnight wins with no funnel changes.
- You'd rather not look at margins or retention.
If growth has to show up in the P&L — let's talk.
I take on a small number of D2C brands at a time. If you're scaling and want a partner who thinks past the ad account, send me a line.