:root{
    --lilac:#E8E7E0;
    --lilac-2:#D8D6CC;
    --lilac-chip:#EFEDE5;
    --cream:#F6F1E7;
    --white:#FFFFFF;
    --plum:#2A2622;
    --plum-2:#1F1C19;
    --plum-soft:#5C564E;
    --muted:#988F84;
    --orange:#E2571C;
    --orange-d:#C44912;
    --violet:#1F6E60;
    --violet-l:#4FA294;
    --pink:#C98A55;
    --line:rgba(42,38,34,.13);
    --line-soft:rgba(42,38,34,.08);
    --serif:"Fraunces",Georgia,serif;
    --sans:"Poppins",system-ui,sans-serif;
    --sh:0 18px 50px -24px rgba(42,38,34,.30);
    --sh-sm:0 8px 24px -14px rgba(42,38,34,.24);
  }
  *{margin:0;padding:0;box-sizing:border-box}
  html{scroll-behavior:smooth}
  body{
    background:var(--lilac);color:var(--plum);
    font-family:var(--sans);font-size:17px;line-height:1.6;font-weight:400;
    -webkit-font-smoothing:antialiased;overflow-x:hidden;
  }
  a{color:inherit;text-decoration:none}
  .wrap{max-width:1180px;margin:0 auto;padding:0 30px;position:relative;z-index:2}

  /* sparkle + check helpers */
  .spark{position:absolute;background-repeat:no-repeat;background-size:contain;pointer-events:none;
    background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 100 100'%3E%3Cpath d='M50 0C54 36 64 46 100 50 64 54 54 64 50 100 46 64 36 54 0 50 36 46 46 36 50 0Z' fill='%232A2622'/%3E%3C/svg%3E");}
  .spark.v{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 100 100'%3E%3Cpath d='M50 0C54 36 64 46 100 50 64 54 54 64 50 100 46 64 36 54 0 50 36 46 46 36 50 0Z' fill='%231F6E60'/%3E%3C/svg%3E");}
  .blob{position:absolute;border-radius:50%;filter:blur(70px);opacity:.55;pointer-events:none;z-index:0}

  /* buttons */
  .btn{font-family:var(--sans);font-weight:600;font-size:15.5px;border-radius:999px;
    padding:15px 30px;display:inline-flex;align-items:center;gap:9px;cursor:pointer;border:1.6px solid transparent;transition:.22s;white-space:nowrap}
  .btn-o{background:var(--orange);color:#fff;box-shadow:var(--sh-sm)}
  .btn-o:hover{background:var(--orange-d);transform:translateY(-2px)}
  .btn-out{background:transparent;border-color:var(--plum);color:var(--plum)}
  .btn-out:hover{background:var(--plum);color:#fff}
  .btn-plum{background:var(--plum);color:#fff}
  .btn-plum:hover{background:var(--plum-2);transform:translateY(-2px)}

  .eyebrow{font-family:var(--sans);font-weight:600;font-size:13px;letter-spacing:.16em;text-transform:uppercase;color:var(--violet);
    display:inline-flex;align-items:center;gap:9px;margin-bottom:18px}
  .eyebrow::before{content:"";width:24px;height:2px;background:var(--violet);border-radius:2px;display:inline-block}

  h1,h2,h3{font-family:var(--serif);font-weight:500;letter-spacing:-.015em;color:var(--plum);line-height:1.04}
  .hl{color:var(--violet)}
  .hl-o{color:var(--orange)}

  /* ===== NAV ===== */
  nav{position:fixed;top:0;left:0;right:0;z-index:60;display:flex;align-items:center;justify-content:space-between;
    padding:18px 30px;transition:.35s;border-bottom:1px solid transparent}
  nav.scrolled{background:rgba(236,230,248,.85);backdrop-filter:blur(12px);border-bottom:1px solid var(--line-soft)}
  .brand{display:flex;align-items:center;gap:11px;font-family:var(--serif);font-weight:600;font-size:23px}
  .brand .mk{width:30px;height:30px;border-radius:9px;background:var(--plum);display:flex;align-items:center;justify-content:center}
  .brand .mk svg{width:17px;height:17px}
  .nav-links{display:flex;gap:30px;font-weight:500;font-size:15px;color:var(--plum)}
  .nav-links a{position:relative}
  .nav-links a:hover{color:var(--violet)}
  .nav-right{display:flex;align-items:center;gap:16px}

  /* ===== HERO ===== */
  header{padding:170px 0 70px;position:relative;text-align:center;overflow:hidden}
  .hero-grid{position:absolute;inset:0;z-index:0;
    background-image:radial-gradient(var(--line) 1.1px,transparent 1.1px);background-size:34px 34px;
    -webkit-mask-image:radial-gradient(ellipse 75% 70% at 50% 42%,#000 35%,transparent 78%);
    mask-image:radial-gradient(ellipse 75% 70% at 50% 42%,#000 35%,transparent 78%);opacity:.7}
  header .blob.b1{width:340px;height:340px;background:radial-gradient(circle,#3a9c8c,#2f8f80);left:-150px;top:-50px;opacity:.34}
  header .blob.b2{width:300px;height:300px;background:radial-gradient(circle,#d99a5e,#2f8f80);right:-120px;top:-30px;opacity:.28}
  h1{font-size:clamp(44px,7vw,90px);max-width:15ch;margin:0 auto}
  .hero-sub{margin:26px auto 0;max-width:54ch;font-size:clamp(17px,2vw,21px);color:var(--plum-soft);font-weight:400}
  .hero-btns{margin-top:38px;display:flex;gap:15px;justify-content:center;flex-wrap:wrap}
  .hero-stats{display:flex;flex-wrap:wrap;justify-content:center;background:var(--white);border:1px solid var(--line-soft);border-radius:22px;box-shadow:var(--sh-sm);max-width:760px;margin:36px auto 0;overflow:hidden}
  .hero-stats .hs{flex:1 1 0;min-width:165px;padding:22px 16px;text-align:center;border-right:1px solid var(--line-soft)}
  .hero-stats .hs:last-child{border-right:none}
  .hero-stats .f{font-family:var(--serif);font-weight:600;font-size:clamp(30px,3.4vw,42px);color:var(--plum);line-height:1}
  .hero-stats .f .u{color:var(--violet)}
  .hero-stats .l{margin-top:8px;font-size:12.5px;color:var(--plum-soft);font-weight:500;line-height:1.42}
  @media(max-width:560px){.hero-stats .hs{flex:1 1 50%;min-width:0}.hero-stats .hs:nth-child(2){border-right:none}.hero-stats .hs:nth-child(1),.hero-stats .hs:nth-child(2){border-bottom:1px solid var(--line-soft)}}
  header .spark{width:30px;height:30px}
  .s1{top:150px;left:9%}.s2{top:300px;right:7%}.s3{bottom:120px;left:14%}

  /* logo strip */
  .logos-wrap{margin-top:60px;border-top:1px solid var(--line-soft);padding-top:34px}
  .logos-lbl{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);font-weight:600;margin-bottom:24px;text-align:center}
  .marquee{position:relative;overflow:hidden;
    -webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);
    mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
  .m-track{display:flex;align-items:center;gap:16px;width:max-content;animation:marq 36s linear infinite}
  .marquee:hover .m-track{animation-play-state:paused}
  @keyframes marq{to{transform:translateX(-50%)}}
  .m-item{flex:none;display:flex;align-items:center;justify-content:center;background:var(--white);border:1px solid var(--line-soft);
    border-radius:16px;padding:0 32px;height:74px;min-width:150px;box-shadow:var(--sh-sm)}
  .m-item .lg{height:34px;max-width:140px;width:auto;object-fit:contain;opacity:.9;transition:.25s}
  .m-item:hover .lg{opacity:1}
  .m-item .lm{width:32px;height:32px;border-radius:9px;background:var(--plum);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--sans);font-weight:700;font-size:12.5px;flex:none}
  .m-item .nm{font-family:var(--sans);font-weight:600;font-size:15.5px;color:var(--plum);opacity:.88}
  /* ===== LOGO BOX ===== */
  .logo-box{margin-top:32px;background:var(--white);border:1px solid var(--line-soft);border-radius:26px;
    padding:34px 44px;display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:30px 52px;box-shadow:var(--sh-sm)}
  .logo-box .lg{height:40px;max-width:165px;width:auto;object-fit:contain;opacity:.92;transition:.25s}
  .logo-box .lg:hover{opacity:1;transform:translateY(-2px)}
  @media(max-width:900px){.logo-box{padding:24px 18px;gap:22px 30px}.logo-box .lg{height:30px;max-width:120px}}

  /* ===== PROBLEMS (dark) ===== */
  .bg-plum{background:var(--plum);color:#fff;position:relative;overflow:hidden}
  .bg-plum .eyebrow{color:var(--violet-l)}
  .bg-plum h2{color:#fff}
  .bg-plum .sec-center .sub{color:rgba(255,255,255,.72)}
  .bg-plum .blob{width:430px;height:430px;background:radial-gradient(circle,#2f8f80,#2f8f80);right:-150px;top:-130px;opacity:.4}
  .bg-plum .spark{width:26px;height:26px}
  .problems{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px;position:relative;z-index:2}
  .prob-card{background:var(--white);border:1px solid var(--line-soft);border-radius:22px;padding:30px 28px;transition:.28s;box-shadow:var(--sh-sm)}
  .prob-card:hover{transform:translateY(-5px);border-color:var(--lilac-2)}
  .prob-card .tn{font-family:var(--serif);font-weight:600;font-size:15px;color:var(--muted)}
  .prob-card .trap{margin-left:9px;font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--orange);border:1px solid rgba(226,87,28,.30);border-radius:999px;padding:3px 10px}
  .prob-card h3{color:var(--plum);font-size:20px;margin:15px 0 9px;line-height:1.16}
  .prob-card .pdesc{font-size:13.8px;color:var(--plum-soft);line-height:1.56}
  .prob-card .fix{margin-top:18px;padding-top:16px;border-top:1px solid var(--line-soft)}
  .prob-card .fix .fl{font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--violet);margin-bottom:7px}
  .prob-card .fix p{font-size:13.8px;color:var(--plum);line-height:1.5}
  .prob-card.pcta{background:var(--violet);border-color:transparent;display:flex;flex-direction:column;justify-content:center;box-shadow:var(--sh)}
  .prob-card.pcta h3{font-size:25px;margin-top:0;color:#fff}
  .prob-card.pcta .tn,.prob-card.pcta .trap{display:none}
  .prob-card.pcta .pdesc{color:rgba(255,255,255,.9)}
  .prob-card.pcta .btn{align-self:flex-start;margin-top:20px}

  /* ===== SECTION SHELL ===== */
  section{position:relative;padding:96px 0}
  .bg-cream{background:var(--cream)}
  .bg-lilac{background:var(--lilac)}
  .sec-center{text-align:center;max-width:60ch;margin:0 auto 16px}
  .sec-center h2{font-size:clamp(32px,4.7vw,58px)}
  .sec-center .sub{margin-top:16px;color:var(--plum-soft);font-size:18px}

  /* ===== MANIFESTO ===== */
  .manifesto{font-family:var(--serif);font-weight:500;text-align:center;font-size:clamp(30px,5vw,62px);line-height:1.08;max-width:18ch;margin:0 auto;color:var(--muted)}
  .manifesto b{color:var(--plum);font-weight:600}
  .manifesto .v{color:var(--violet);font-weight:600}
  .dark-card{margin-top:64px;background:var(--plum);color:#fff;border-radius:32px;padding:54px 56px;position:relative;overflow:hidden;box-shadow:var(--sh)}
  .dark-card h3{color:#fff;font-size:clamp(28px,3.6vw,40px);max-width:16ch}
  .dark-card p{margin-top:18px;color:rgba(255,255,255,.72);max-width:52ch;font-size:16.5px}
  .dark-card .d-btns{margin-top:30px;display:flex;gap:14px;flex-wrap:wrap}
  .dark-card .btn-out{border-color:rgba(255,255,255,.5);color:#fff}
  .dark-card .btn-out:hover{background:#fff;color:var(--plum)}
  .arrows{position:absolute;right:-20px;bottom:-10px;width:340px;height:300px;opacity:.5}
  .arrows svg{width:100%;height:100%}

  /* ===== QUESTIONS (pills) ===== */
  .q-layout{display:grid;grid-template-columns:1.35fr 0.9fr;gap:50px;align-items:start;margin-top:14px}
  .q-list{display:flex;flex-direction:column;gap:16px}
  .q-pill{background:var(--lilac-chip);border-radius:999px;padding:20px 30px;font-weight:500;font-size:17.5px;color:var(--plum);
    transition:.25s;cursor:default;display:flex;align-items:center;gap:14px}
  .bg-cream .q-pill{background:#F2ECF9}
  .q-pill:hover{transform:translateX(8px);background:var(--violet);color:#fff}
  .q-pill .n{font-family:var(--serif);font-weight:600;font-size:16px;opacity:.5}
  .q-side{position:sticky;top:110px;background:var(--plum);border-radius:28px;padding:40px 36px;color:#fff;box-shadow:var(--sh)}
  .q-side h3{color:#fff;font-size:30px;line-height:1.1}
  .q-side p{margin-top:14px;color:rgba(255,255,255,.7);font-size:15.5px}
  .q-side .btn{margin-top:24px;width:100%;justify-content:center}
  .q-side .fullstack{margin-top:22px;font-size:12.5px;letter-spacing:.02em;color:rgba(255,255,255,.55);line-height:1.7}

  /* ===== PRINCIPLES ===== */
  .princ{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;margin-top:48px;max-width:840px;margin-left:auto;margin-right:auto}
  .pr{background:var(--white);border-radius:24px;padding:32px 30px;box-shadow:var(--sh-sm);transition:.28s;border:1px solid var(--line-soft)}
  .pr:hover{transform:translateY(-5px)}
  .pr .chk{width:38px;height:38px;border-radius:12px;background:var(--lilac);display:flex;align-items:center;justify-content:center;margin-bottom:16px}
  .pr .chk svg{width:20px;height:20px}
  .pr .k{font-weight:600;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--violet);margin-bottom:8px}
  .pr h3{font-size:22px;margin-bottom:8px;line-height:1.12}
  .pr p{font-size:14.5px;color:var(--plum-soft);line-height:1.6}

  /* ===== CASE STUDIES ===== */
  .cases-rail{display:flex;flex-wrap:wrap;justify-content:center;gap:24px;margin-top:42px}
  .ccard{flex:0 1 340px;max-width:100%;background:var(--white);border:1.5px solid var(--lilac-2);border-radius:26px;
    padding:34px 32px;display:flex;flex-direction:column;min-height:430px;box-shadow:var(--sh-sm);transition:.28s}
  .ccard:hover{transform:translateY(-6px);border-color:var(--violet-l)}
  .ccard .cbrand{font-family:var(--serif);font-weight:600;font-size:24px;margin-bottom:22px}
  .ccard .cfig{font-family:var(--serif);font-weight:600;font-size:64px;line-height:.9;color:var(--plum);letter-spacing:-.02em}
  .ccard .cfig .u{font-size:30px;color:var(--violet)}
  .ccard .clbl{margin-top:10px;font-weight:600;font-size:16px;color:var(--plum)}
  .ccard .csub{font-size:13.5px;color:var(--muted);font-weight:500;margin-top:3px}
  .ccard ul{list-style:none;margin-top:22px;display:flex;flex-direction:column;gap:11px;flex:1}
  .ccard li{display:flex;gap:11px;font-size:14px;color:var(--plum-soft);line-height:1.45}
  .ccard li .chk{flex:0 0 19px;margin-top:1px}
  .ccard li .chk svg{width:19px;height:19px}
  .ccard .ctag{margin-top:22px;align-self:flex-start;border:1.4px solid var(--lilac-2);border-radius:999px;padding:7px 16px;
    font-weight:600;font-size:12.5px;color:var(--plum)}
  .rail-foot{display:flex;justify-content:center;align-items:center;gap:18px;margin-top:14px}
  .rail-btn{width:46px;height:46px;border-radius:50%;border:1.6px solid var(--plum);background:transparent;cursor:pointer;
    display:flex;align-items:center;justify-content:center;transition:.2s;color:var(--plum)}
  .rail-btn:hover{background:var(--plum);color:#fff}
  .cases-note{text-align:center;margin-top:16px;font-size:12.5px;color:var(--muted)}

  /* ===== STATS BAND ===== */
  .stats{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:8px}
  .stat{background:var(--white);border-radius:22px;padding:30px 24px;text-align:center;border:1px solid var(--line-soft);box-shadow:var(--sh-sm)}
  .stat .f{font-family:var(--serif);font-weight:600;font-size:clamp(30px,3.5vw,42px);color:var(--plum)}
  .stat .f .u{color:var(--violet)}
  .stat .l{margin-top:8px;font-size:13.5px;color:var(--plum-soft);font-weight:500;line-height:1.45}

  /* ===== TESTIMONIALS ===== */
  #voices{position:relative;overflow:hidden}
  .tbg{position:absolute;inset:0;z-index:0;background:url("asset/bg-img.jpg") center/cover no-repeat;filter:blur(8px) grayscale(.15);opacity:.36;transform:scale(1.12)}
  .tgrid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:48px}
  .tcard{display:flex;flex-direction:column;background:var(--white);border-radius:24px;padding:32px 32px;box-shadow:var(--sh-sm);border:1px solid var(--line-soft);transition:.25s}
  .tcard:hover{transform:translateY(-4px);box-shadow:var(--sh)}
  .stars{color:var(--orange);font-size:16px;letter-spacing:3px;margin-bottom:16px}
  .tcard q{font-size:15.5px;line-height:1.7;color:var(--plum-soft);font-weight:400;quotes:none}
  .tcard .who{margin-top:auto;padding-top:22px;border-top:1px solid var(--line-soft);display:flex;align-items:center;gap:15px}
  .tcard .av{width:76px;height:76px;border-radius:50%;flex:0 0 76px;overflow:hidden;background:linear-gradient(140deg,var(--violet),var(--violet-l));
    display:flex;align-items:center;justify-content:center;font-family:var(--serif);font-weight:600;color:#fff;font-size:23px}
  .tcard .av img{width:100%;height:100%;object-fit:cover}
  .tcard .nm{font-family:var(--serif);font-weight:600;font-size:16.5px}
  .tcard .rl{font-size:13px;color:var(--plum-soft);font-weight:500;margin-top:2px}
  .tfoot{text-align:center;margin-top:30px}
  .tfoot a{color:var(--violet);font-weight:600;border-bottom:2px solid rgba(124,92,224,.35);padding-bottom:3px}
  .tcard .th{font-family:var(--serif);font-weight:600;font-size:20px;line-height:1.25;color:var(--plum);margin-bottom:14px}
  .tcard .nm a{color:inherit}
  .tcard .nm a:hover{color:var(--violet)}
  .tcard.tmore{display:flex;flex-direction:column;align-items:flex-start;justify-content:center;background:var(--lilac-chip);border:1px dashed var(--lilac-2);box-shadow:none}
  .tcard.tmore .tn2{font-family:var(--serif);font-weight:600;font-size:34px;color:var(--plum);line-height:1}
  .tcard.tmore p{margin-top:8px;color:var(--plum-soft);font-size:15px}
  .tcard.tmore a{margin-top:16px;color:var(--violet);font-weight:600;border-bottom:2px solid rgba(31,110,96,.35);padding-bottom:3px}
  /* featured testimonial */
  .feat-card{display:grid;grid-template-columns:250px 1fr;gap:50px;align-items:center;background:var(--white);border:1px solid var(--line-soft);border-radius:32px;padding:46px 52px;max-width:1010px;margin:0 auto;box-shadow:var(--sh)}
  .feat-photo{position:relative;flex:none}
  .feat-photo::before{content:"";position:absolute;inset:0;transform:translate(15px,15px);border-radius:26px;background:linear-gradient(135deg,var(--violet),var(--orange));opacity:.18}
  .feat-photo img{position:relative;z-index:1;width:250px;height:250px;border-radius:26px;object-fit:cover;display:block}
  .feat-body .eyebrow{margin-bottom:6px}
  .feat-body h2{font-size:clamp(25px,2.9vw,36px);line-height:1.12;margin:6px 0 0;max-width:18ch}
  .feat-body .fq{margin-top:18px;color:var(--plum-soft);font-size:15.5px;line-height:1.72}
  .feat-body .fq p+p{margin-top:12px}
  .feat-body .fwho{margin-top:22px;padding-top:20px;border-top:1px solid var(--line-soft)}
  .feat-body .fnm{font-family:var(--serif);font-weight:600;font-size:17px}
  .feat-body .fnm a{color:inherit}
  .feat-body .fnm a:hover{color:var(--violet)}
  .feat-body .frl{font-size:13.5px;color:var(--plum-soft);margin-top:2px}
  @media(max-width:760px){.feat-card{grid-template-columns:1fr;gap:26px;padding:32px 24px;text-align:center}.feat-photo img{width:180px;height:180px;margin:0 auto}.feat-photo::before{display:none}.feat-body h2,.feat-body .fq{max-width:none}.feat-body .fwho{border-top:none;padding-top:0}}

  /* ===== ABOUT ===== */
  .about{display:grid;grid-template-columns:0.85fr 1.15fr;gap:54px;align-items:center}
  .ab-card{aspect-ratio:4/5;border-radius:28px;background:linear-gradient(160deg,#e7ddf8,#f7eee6);position:relative;overflow:hidden;
    display:flex;align-items:flex-end;justify-content:center;border:1px solid var(--line-soft);box-shadow:var(--sh)}
  .ab-card::after{content:"Drop headshot here";position:absolute;inset:0;display:flex;align-items:center;justify-content:center;color:var(--muted);font-size:13px;font-weight:500}
  .ab-card img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1}
  .ab-card .tag{position:relative;z-index:2;margin-bottom:22px;background:var(--plum);color:#fff;font-weight:600;font-size:13px;
    border-radius:999px;padding:9px 20px}
  .ab-card .blob{width:200px;height:200px;background:radial-gradient(circle,#4fa294,#1f6e60);top:-40px;right:-40px;opacity:.5}
  .ab-media{position:relative}
  .fs-photo{display:block;width:118px;height:118px;border-radius:50%;object-fit:cover;margin:0 auto 20px;border:5px solid var(--white);box-shadow:var(--sh)}
  .ab-card2{position:absolute;right:-16px;bottom:-28px;width:50%;aspect-ratio:3/4;border-radius:18px;overflow:hidden;border:6px solid var(--white);box-shadow:var(--sh);transform:rotate(2.5deg);z-index:3}
  .ab-card2 img{width:100%;height:100%;object-fit:cover;display:block}
  .ab-body h2{font-size:clamp(30px,4vw,48px)}
  .ab-body p{margin-top:18px;color:var(--plum-soft);font-size:17px;line-height:1.7}
  .ab-body p b{color:var(--plum);font-weight:600}

  /* ===== FIT ===== */
  .fit-card{background:var(--cream);border:2px solid var(--violet-l);border-radius:32px;padding:54px;margin-top:14px;position:relative;box-shadow:var(--sh)}
  .fit-card .spark{width:26px;height:26px;top:30px;right:36px}
  .fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:44px}
  .fit-col h3{font-size:13px;font-family:var(--sans);font-weight:700;letter-spacing:.1em;text-transform:uppercase;margin-bottom:22px}
  .fit-col.yes h3{color:var(--violet)}
  .fit-col.no h3{color:var(--muted)}
  .fit-col ul{list-style:none;display:flex;flex-direction:column;gap:16px}
  .fit-col li{display:flex;gap:13px;font-size:15.5px;line-height:1.5;color:var(--plum-soft)}
  .fit-col.yes li{color:var(--plum)}
  .fit-col li .mk{flex:0 0 22px;height:22px;border-radius:7px;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin-top:1px}
  .fit-col.yes li .mk{background:var(--violet);color:#fff}
  .fit-col.no li .mk{background:var(--lilac-2);color:var(--muted)}

  /* ===== FINAL CTA ===== */
  .cta-card{background:var(--plum);border-radius:36px;padding:80px 50px;text-align:center;position:relative;overflow:hidden;box-shadow:var(--sh)}
  .cta-card .blob{width:380px;height:380px;background:radial-gradient(circle,#2f8f80,#2f8f80);left:-120px;bottom:-160px;opacity:.5}
  .cta-card .blob.b2{left:auto;right:-120px;top:-160px;background:radial-gradient(circle,#d99a5e,#c98a55)}
  .cta-card .spark{width:30px;height:30px}
  .cta-card .spark.v{filter:none}
  .cta-card h2{color:#fff;font-size:clamp(34px,5vw,64px);max-width:17ch;margin:0 auto;position:relative;z-index:2}
  .cta-card h2 .hl{color:var(--violet-l)}
  .cta-card p{position:relative;z-index:2;color:rgba(255,255,255,.72);margin:22px auto 0;max-width:50ch;font-size:18px}
  .cta-card .hero-btns{position:relative;z-index:2}
  .cta-card .btn-out{border-color:rgba(255,255,255,.5);color:#fff}
  .cta-card .btn-out:hover{background:#fff;color:var(--plum)}

  /* ===== FOOTER ===== */
  footer{background:var(--cream);padding:46px 0;border-top:1px solid var(--line-soft)}
  .foot{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:18px}
  .foot-links{display:flex;gap:26px;font-weight:500;font-size:14.5px;color:var(--plum-soft)}
  .foot-links a:hover{color:var(--violet)}
  .foot-copy{font-size:13px;color:var(--muted)}

  /* ===== FLOATING ===== */
  .float-pill{position:fixed;left:22px;bottom:22px;z-index:70;background:var(--plum);color:#fff;border-radius:999px;
    padding:13px 18px;display:flex;align-items:center;gap:14px;font-weight:600;font-size:14px;box-shadow:var(--sh)}
  .float-pill b{color:#fff}
  .float-pill .x{cursor:pointer;opacity:.6;font-size:16px;line-height:1}
  .float-pill .x:hover{opacity:1}
  .float-cta{position:fixed;right:22px;bottom:22px;z-index:70;box-shadow:var(--sh)}

  /* reveal */
  .reveal{opacity:0;transform:translateY(26px);transition:opacity .75s cubic-bezier(.2,.7,.3,1),transform .75s cubic-bezier(.2,.7,.3,1)}
  .reveal.in{opacity:1;transform:none}
  .stagger>*{opacity:0;transform:translateY(22px)}
  .stagger.in>*{opacity:1;transform:none}
  .pr,.ccard,.prob-card,.tcard{transition:transform .45s cubic-bezier(.2,.7,.3,1),box-shadow .3s ease,opacity .6s ease,border-color .3s ease}
  .pr:hover,.ccard:hover,.prob-card:hover,.tcard:hover{transform:translateY(-6px)!important;box-shadow:0 20px 44px -20px rgba(42,38,34,.30)}
  #prog{position:fixed;top:0;left:0;height:3px;width:0;background:linear-gradient(90deg,var(--orange),var(--violet));z-index:300;transition:width .12s linear}
  @keyframes floaty{0%,100%{transform:translate(0,0)}50%{transform:translate(16px,20px)}}
  @keyframes floaty2{0%,100%{transform:translate(0,0)}50%{transform:translate(-18px,14px)}}
  header .blob.b1{animation:floaty 14s ease-in-out infinite}
  header .blob.b2{animation:floaty2 17s ease-in-out infinite}

  @media(max-width:900px){
    .q-layout,.princ,.tgrid,.about,.fit-grid,.stats,.problems{grid-template-columns:1fr}
    .stats{grid-template-columns:1fr 1fr}
    .q-side{position:static}
    .nav-links{display:none}
    header{padding:128px 0 56px}
    section{padding:68px 0}
    .dark-card,.fit-card{padding:38px 28px}
    .arrows{display:none}
    .ab-media{max-width:330px;margin:0 auto}
    .cta-card{padding:56px 26px}
    .float-pill{font-size:12.5px;padding:11px 15px;left: 7px;bottom: 18%;}
  }

  /* ============ REFINED — credibility-first ============ */
  :root{ --grad:linear-gradient(105deg,#E2571C 0%,#E8628A 100%); }
  /* gentle warmth, no loud tints */
  .bg-cream{background:#F7F2EA}
  .bg-lilac{background:#EFEAE1}
  body{background:#EFEAE1}
  nav.scrolled{background:rgba(247,242,234,.85)}

  /* clean badge with a single solid accent dot */
  .hero-badge{display:inline-flex;align-items:center;gap:9px;margin:0 auto 22px;padding:8px 17px;border-radius:999px;
    font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--plum-soft);
    background:rgba(255,255,255,.7);border:1px solid var(--line);box-shadow:var(--sh-sm);animation:heroUp .9s both}
  .hero-badge .dot{width:7px;height:7px;border-radius:50%;background:var(--orange)}

  /* ONE signature: gradient hero word + gradient proof numbers (static, no shimmer) */
  header h1 .hl{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent}
  .hero-stats .f{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent}
  .hero-stats .f .u{-webkit-text-fill-color:var(--orange);color:var(--orange)}
  .ccard .cfig{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent}
  .ccard .cfig .u{-webkit-text-fill-color:var(--orange);color:var(--orange)}

  /* one restrained dark band (editorial contrast, not neon) */
  .bg-dark{background:#211D26;overflow:hidden;position:relative}
  .bg-dark::before{content:"";position:absolute;width:620px;height:620px;border-radius:50%;top:-230px;right:-170px;
    background:radial-gradient(circle,rgba(226,87,28,.10),transparent 70%);z-index:0;pointer-events:none}
  .bg-dark .sec-center h2{color:#fff}
  .bg-dark .sec-center .sub{color:rgba(255,255,255,.6)}
  .bg-dark .prob-card{background:#fff;border-color:transparent}

  /* subtle static hairline on dark cards (no animated border) */
  .dark-card,.cta-card{border:1px solid rgba(255,255,255,.10)}

  /* ===== lean, scannable traps ===== */
  .pc-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:15px}
  .pc-ico{width:46px;height:46px;border-radius:13px;display:flex;align-items:center;justify-content:center;background:rgba(226,87,28,.10);color:var(--orange)}
  .pc-ico svg{width:23px;height:23px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
  .pc-n{font-family:var(--serif);font-weight:600;font-size:17px;color:var(--muted);opacity:.55}
  .prob-card h3{font-size:19px;margin:0 0 13px;line-height:1.2}
  .pc-fix{display:flex;gap:9px;align-items:flex-start;font-size:14px;color:var(--plum-soft);line-height:1.45;padding-top:13px;border-top:1px solid var(--line-soft)}
  .pc-arw{color:var(--violet);font-weight:700;flex:none}


  /* ===== Instagram ===== */
  .ig-head{display:flex;justify-content:space-between;align-items:flex-end;gap:26px;flex-wrap:wrap;margin-bottom:42px}
  .ig-headl{max-width:34ch}
  .ig-follow{display:inline-flex;align-items:center;gap:11px;font-weight:600;font-size:15px;color:var(--plum);
    padding:9px 9px 9px 14px;border-radius:999px;background:#fff;border:1px solid var(--line);box-shadow:var(--sh-sm);transition:.22s}
  .ig-follow:hover{transform:translateY(-2px);box-shadow:var(--sh)}
  .ig-ico{width:30px;height:30px;border-radius:9px;display:flex;align-items:center;justify-content:center;
    background:linear-gradient(45deg,#feda75,#fa7e1e 25%,#d62976 55%,#962fbf 80%,#4f5bd5)}
  .ig-ico svg{width:17px;height:17px;stroke:#fff;fill:none;stroke-width:2}
  .ig-foll-cta{color:#fff;font-size:13px;font-weight:600;padding:6px 14px;border-radius:999px;
    background:linear-gradient(45deg,#fa7e1e,#d62976 55%,#962fbf)}
  .ig-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
  .ig-reel{position:relative;aspect-ratio:9/16;border-radius:20px;overflow:hidden;display:flex;align-items:flex-end;
    background:linear-gradient(155deg,#feda75,#fa7e1e 28%,#d62976 60%,#962fbf 85%,#4f5bd5);box-shadow:var(--sh-sm);transition:.3s}
  .ig-reel::before{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(20,16,24,.05),rgba(20,16,24,.42))}
  .ig-reel:hover{transform:translateY(-6px);box-shadow:var(--sh)}
  .ig-reel .play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:54px;height:54px;border-radius:50%;
    background:rgba(255,255,255,.94);display:flex;align-items:center;justify-content:center;box-shadow:0 10px 26px rgba(0,0,0,.28);transition:.3s}
  .ig-reel:hover .play{transform:translate(-50%,-50%) scale(1.08)}
  .ig-reel .play svg{width:22px;height:22px;margin-left:3px;fill:#1A1620}
  .ig-reel .rlabel{position:relative;z-index:1;color:#fff;font-size:13.5px;font-weight:600;line-height:1.35;padding:16px;text-shadow:0 1px 8px rgba(0,0,0,.35)}
  @media(max-width:760px){.ig-grid{grid-template-columns:1fr 1fr;gap:14px}.ig-head{align-items:flex-start}}