I think like a founder, not a marketer.

I partner with a few D2C brands at a time — as a fractional CMO, or the person a founder calls when the numbers stop adding up. Either way, I get you out of Ads Manager and back into the seat that matters: strategist and growth advisor.

I get pricing, contribution margin, CAC payback and retention right so brands turn CM3 positive — profitable on every order. I've taken brands from 0 to 1 and well beyond by treating growth as a business problem, not a media-buying one.